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Two smiling customers proudly pose with their iPhone 17 Pro purchases at Apple Sydney in Sydney, Australia.
PHOTOS September 19, 2025

The next generation of iPhone, Apple Watch, and AirPods arrives in Apple Store locations worldwide

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On Friday, September 19, Apple debuted its latest lineup of products that includes the new iPhone family — iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max — along with Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and the third-generation AirPods Pro at Apple Store locations across the world. Excited customers celebrated the arrival of Apple’s innovative new products and were greeted by Apple team members, who were ready to provide personalized shopping support.
Customers can discover and shop the latest Apple products at their local Apple Store, online at apple.com, or through the Apple Store app. Apple Specialists are available to support customers in trading in and upgrading to a new device, exploring carrier offers, and setting up their new products.
In a photo shot from above, customers fill a bustling Apple Nanjing East in Shanghai.
Two customers test out the new iPhone 17 at Apple Nanjing East in Shanghai.
Customers explore the latest iPhone lineup at Apple Nanjing East in Shanghai.
A customer wearing AirPods holds up two iPhone 17 Pro devices at Apple Nanjing East in Shanghai.
A customer explores the latest Apple Watch lineup — including Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3 — at Apple Nanjing East in Shanghai.
An Apple team member assists a customer in testing out AirPods Pro 3 at Apple Nanjing East in Shanghai.
A happy customer takes a selfie using iPhone Air inside Apple Sydney in Sydney, Australia.
A large group of excited customers stand in line outside the Apple Sydney store in Sydney, Australia.
Two happy customers take a selfie using iPhone 17 Pro at Apple Sydney in Sydney, Australia.
A customer holds up iPhone Air to take a closer look at it at the Apple Sydney store in Sydney, Australia.
A customer tries on Apple Watch Ultra 3 at Apple Sydney in Sydney, Australia.
An excited customer poses with their new iPhone 17 Pro purchase.
Apple team members assist excited customers inside the busy Apple Sydney store in Sydney, Australia.
A customer tests out AirPods Pro 3 at the Apple Sydney store in Sydney, Australia.
An Apple team member and two customers pose with their iPhone 17 Pro purchases at Apple Sydney in Sydney, Australia.
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Pia Fontes

Apple

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Brian Bumbery

Apple

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