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All models.
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NEW
Apple Watch
Series 11
Take a closer look
From
€449
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NEW
Apple Watch
SE 3
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From
€269
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NEW
Apple Watch
Ultra 3
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From
€800
Buy
Explore all Apple Watch accessories.
Shopping guides.
There’s an Apple Watch for everyone.
COMPARE ALL MODELS
Which Apple Watch is right for you?
APPLE WATCH FOR RUNNERS
Made to empower every runner.
APPLE WATCH SPECIALIST
Shop one on one with a Specialist online.
Ways to save.
Find what works for you.
APPLE TRADE IN
Trade in your device, get credit towards a new one.
Footnote
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Setup and support.
Our Specialists are here to help.
GETTING STARTED
Learn how to set up your new Apple Watch.
PERSONAL SETUP
Set up your Apple Watch with help from a Specialist.
From getting started to the latest features, get personalised tips in an online, one-to-one session.
The Apple Watch experience.
Designed to connect with everything Apple.
WATCHOS 26
Check out the latest Apple Watch features.
WHY APPLE WATCH
It’s the ultimate device for a healthy life.
Apple Fitness+
Get 3 months of Apple Fitness+ free when you buy an Apple Watch.
Footnote
∆
Apple Music Student Plan comes with Apple TV+ for free.
Footnote
°°
Special student rate available.
AIRPODS
Magically connect to your Apple Watch.